Ethique Pinkalicious Shampoo Bar for Normal Hair

• 100% soap-free
• pH balanced
• Safe for colour treated hair
• Gentle formulation
• One bar is equivalent to 3 x 350ml bottles of shampoo!
• FREE from plastic packaging, palm oil, unneccessary water wastage and cruelty
• Available in Full Size (110g) and Mini trial/travel size (15g)

How to use a Shampoo Bar

1. Wet your hair and the bar. Slide the bar through your hair, from the roots to the ends, 3-4 times.
2. Put the bar down and lather the shampoo through your hair. It will foam!
3. Rinse and follow with conditioner as needed.

Looking after your Shampoo Bar

To keep your bar in top form – so you get more showers out if it – you only need to do one thing: keep it dry. When your bar is dry it’ll last longer, stay tidy, and be easier to use. It’s a good idea to find a spot in your shower that’s well away from the stream, or take your bars out of the shower altogether. Choose a storage container that will let water drain away and lets air circulate.

About Ethique

Ethique is arguably the world’s most sustainable bodycare brand and a truly innovative, New Zealand success story! Ethique products are free from all plastic packaging, palm oil free, trade aid and made in New Zealand. The entire range is made with plant-based ingredients that are 100% naturally derived and sustainably sourced.

Brianne is the founder and CEO. She started developing formulas in her kitchen at her Christchurch home in 2012 and founded Ethique out of her frustration with the murky supply chains and the amount of waste produced by the cosmetics industry. A qualified biochemist, Brianne works alongside the formulation team to create products and runs the show. Brianne has started and sold two other small companies and is a firm believer that ethical, regenerative businesses are the key to protecting people and planet. Now Ethique products are used worldwide by those in the know!

Ethique ingredients are chosen with care: they must not have any health risks associated with their use, they must be sustainably produced and biodegradable, they must be plant-based and cruelty-free, and they must be free of palm oil and palm oil derivatives. Ethique has direct trade partnerships in place for many ingredients, including coconut oil which is sourced from a Women’s Cooperative in Samoa. Many ingredients are sourced from peels or seeds that are a by-product of various industries – such as lime, mandarin, or orange oils from the juice industry – making use of a product that would otherwise go to waste.